Players also represent a certain publicity value beyond the sports field, for example as ambassador for brands such as Nike, Adidas and Puma. Essel Marketing’s specialists are experts in the marketing of top athletes. They also provide guidance to players on issues such as communication and promotional activities. We always look for a perfect match: the player, the club and the brand/company have to fit well together. The involvement of a player should always contribute positively to the brand’s and player’s image and it is important that promotional content fits the message.