Publicity value

Players also represent a certain publicity value beyond the sports field, for example as ambassador for brands such as Nike, Adidas and Puma. Essel Marketing’s specialists are experts in the marketing of top athletes. They also provide guidance to players on issues such as communication and promotional activities. We always look for a perfect match: the player, the club and the brand/company have to fit well together. The involvement of a player should always contribute positively to the brand’s and player’s image and it is important that promotional content fits the message.

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Sponsorship results

Essel Marketing excels in sports-related marketing activities, such as image rights, sponsoring and merchandising. We have a thorough grasp of all facets of sports marketing and we know how to achieve optimal sponsorship results. This is what we do for Davy Klaassen, for instance, in his commercial activities for his personal sponsor Nike.

Essel Marketing maintains contact with companies that are keen to associate themselves with top level sports, who want to link their name to the fame and authority of top players. We guide companies and players in this type of collaboration. See for example our work with Pierre-Emile Højbjerg and Carlsberg, and Dries Mertens and BMW.

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Communication

We also provide guidance to players who need help in the digital world. You can call on us for advice on communication in social media (Instagram, Twitter, Facebook, Snapchat) and – if desired – we can take this off your hands entirely.

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Sport goes beyond the pitch

Essel Marketing has developed various successful concepts and events in which sport plays a major role, from small-scale charitable events to large international campaigns for multinationals such as IceTea and Unilever.